1995 ~    Humbly kicked off with small scale retailing at Seberang Jaya.

1997 ~    Started designing and importing based on own concept products.

1998 ~    Expanded the upstream and went into wholesale activities.

1999 ~    Expanded the business to northern region market

2001 ~    Proudly involved in Original Design Manufacturing (ODM) activities

2002 ~    Red Triangle Sdn Bhd officially incorporated and the 1st retail outlet - SAWKS AVENUE was set up at Prangin Mall, Penang to distribute imported product.

2003 ~   Started design & import own products , business getting grown & expanded to southern region market. In additional, second retail outlet open at Megamall Prai.

2005 ~   wholesale market has grown to southern region and more retail outlets set up in Malls and Hypermarket. 

2006 ~    Acquired a land that located at Bukit Minyak from Penang Development Corporation (PDC) to build a factory specially designed to produce socks and accessories. Semlouis & Red triangle management officially move in and operate under one roof at the Headquater. 

2008 ~   Business growth and expanding Sawks Avenue outles from nothern to southern region of Malaysia.

2010 ~   Cartoon charactors getting famous and Semlouis had sign up loyalty program with Warner Bros to produce socks design with Looney Tunes, Tom & Jerry, Disney and so on.

2011 ~   More than 10 outlets  continuous open at whole Pernisular Malaysia.

2012 ~   A list of new outlet at Queensbay Mall & KSL City Mall show Sawks Brand enter to high-end market.

2013 ~   New era for E-commerce, Semlouis had start up Web-ordering to make it easier for customers to buy our products through online.  



Red Triangle Sdn Bhd officially incorporated Imported ready product range & distribute with single outlet in SAWKS AVENUE at Prangin Mall, Penang.
Started designing & importing own products & set up them outlets Megamall, Prai.
Expanded further & more outlets set up in Malls & supermarkets.
Proudly announced the opening of SAWKS AVENUE in Tesco, Penang.

Red Triangle Sdn Bhd headquarter move in to new plant with Semlouis Enterprise Sdn Bhd and invest more branding & promoting SAWKS AVENUE.

More outlets will be opened in Jaya Jusco & Queensbay Mall in Penang, Kepong Carrefour Mall (August 2006), BM Plaza & Island.
Another new Outlets at Sunway Pyramid (Asian Avenue) & Sunway Carnival.

Business growth and expanding Sawks Avenue outlets to south of Malaysia at Dataran Pahlawan, Mahkota Prade & Midland One Stop.

10th outlets of Sawks Avenue joined Jaya Jusco Mahkota Cheras and follow with 1st Avenue Penang & Carrefour Perai.

Sawks Avenue is moving in to Tesco Alma, Tesco Tanjung Pinang, Midvalley KL, Aeon Bandar Perda, Kiosk at Megamall Prai, Carrefour Melaka & Tesco Mutiara Sg. Petani.

New location added in our Sawks Avenue outlet list Queensbay Mall, Tesco Bkt Indah, Tesco Mutiara Damansara & KSL City Mall.

Sawks Avenue have their own official Facebook Fans Page and started virtual store (e-commerce) at their own Official Website.