SEMLOUIS MILESTONES 1995 ~ Humbly kicked off with small scale retailing at Seberang Jaya. 1997 ~ Started designing and importing based on own concept products. 1998 ~ Expanded the upstream and went into wholesale activities. 1999 ~ Expanded the business to northern region market 2001 ~ Proudly involved in Original Design Manufacturing (ODM) activities 2002 ~ Red Triangle Sdn Bhd officially incorporated and the 1st retail outlet - SAWKS AVENUE was set up at Prangin Mall, Penang to distribute imported product. 2003 ~ Started design & import own products , business getting grown & expanded to southern region market. In additional, second retail outlet open at Megamall Prai. 2005 ~ wholesale market has grown to southern region and more retail outlets set up in Malls and Hypermarket. 2006 ~ Acquired a land that located at Bukit Minyak from Penang Development Corporation (PDC) to build a factory specially designed to produce socks and accessories. Semlouis & Red triangle management officially move in and operate under one roof at the Headquater. 2008 ~ Business growth and expanding Sawks Avenue outles from nothern to southern region of Malaysia. 2010 ~ Cartoon charactors getting famous and Semlouis had sign up loyalty program with Warner Bros to produce socks design with Looney Tunes, Tom & Jerry, Disney and so on. 2011 ~ More than 10 outlets continuous open at whole Pernisular Malaysia. 2012 ~ A list of new outlet at Queensbay Mall & KSL City Mall show Sawks Brand enter to high-end market. 2013 ~ New era for E-commerce, Semlouis had start up Web-ordering to make it easier for customers to buy our products through online. SAWKS AVENUE MILESTONES |
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2002 |
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Red Triangle Sdn Bhd officially incorporated Imported ready product range & distribute with single outlet in SAWKS AVENUE at Prangin Mall, Penang.
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2003 | – |
Started designing & importing own products & set up them outlets Megamall, Prai.
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2004 | – |
Expanded further & more outlets set up in Malls & supermarkets.
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2005 | – |
Proudly announced the opening of SAWKS AVENUE in Tesco, Penang.
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2006 |
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Red Triangle Sdn Bhd headquarter move in to new plant with Semlouis Enterprise Sdn Bhd and invest more branding & promoting SAWKS AVENUE.
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2007 |
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More outlets will be opened in Jaya Jusco & Queensbay Mall in Penang, Kepong Carrefour Mall (August 2006), BM Plaza & Island.
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2008 | – |
Another new Outlets at Sunway Pyramid (Asian Avenue) & Sunway Carnival.
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2009 |
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Business growth and expanding Sawks Avenue outlets to south of Malaysia at Dataran Pahlawan, Mahkota Prade & Midland One Stop.
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2010 |
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10th outlets of Sawks Avenue joined Jaya Jusco Mahkota Cheras and follow with 1st Avenue Penang & Carrefour Perai.
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2011 |
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Sawks Avenue is moving in to Tesco Alma, Tesco Tanjung Pinang, Midvalley KL, Aeon Bandar Perda, Kiosk at Megamall Prai, Carrefour Melaka & Tesco Mutiara Sg. Petani.
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2012 |
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New location added in our Sawks Avenue outlet list Queensbay Mall, Tesco Bkt Indah, Tesco Mutiara Damansara & KSL City Mall.
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2013 |
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Sawks Avenue have their own official Facebook Fans Page and started virtual store (e-commerce) at their own Official Website.
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