Milestones

SEMLOUIS MILESTONES

1995 ~    Humbly kicked off with small scale retailing at Seberang Jaya.

1997 ~    Started designing and importing based on own concept products.

1998 ~    Expanded the upstream and went into wholesale activities.

1999 ~    Expanded the business to northern region market

2001 ~    Proudly involved in Original Design Manufacturing (ODM) activities

2002 ~    Red Triangle Sdn Bhd officially incorporated and the 1st retail outlet - SAWKS AVENUE was set up at Prangin Mall, Penang to distribute imported product.

2003 ~   Started design & import own products , business getting grown & expanded to southern region market. In additional, second retail outlet open at Megamall Prai.

2005 ~   wholesale market has grown to southern region and more retail outlets set up in Malls and Hypermarket. 

2006 ~    Acquired a land that located at Bukit Minyak from Penang Development Corporation (PDC) to build a factory specially designed to produce socks and accessories. Semlouis & Red triangle management officially move in and operate under one roof at the Headquater. 

2008 ~   Business growth and expanding Sawks Avenue outles from nothern to southern region of Malaysia.

2010 ~   Cartoon charactors getting famous and Semlouis had sign up loyalty program with Warner Bros to produce socks design with Looney Tunes, Tom & Jerry, Disney and so on.

2011 ~   More than 10 outlets  continuous open at whole Pernisular Malaysia.

2012 ~   A list of new outlet at Queensbay Mall & KSL City Mall show Sawks Brand enter to high-end market.

2013 ~   New era for E-commerce, Semlouis had start up Web-ordering to make it easier for customers to buy our products through online.  

SAWKS AVENUE MILESTONES

2002
 

 
Red Triangle Sdn Bhd officially incorporated Imported ready product range & distribute with single outlet in SAWKS AVENUE at Prangin Mall, Penang.
     
2003
Started designing & importing own products & set up them outlets Megamall, Prai.
     
2004
Expanded further & more outlets set up in Malls & supermarkets.
     
2005
Proudly announced the opening of SAWKS AVENUE in Tesco, Penang.
     
2006
 

 
Red Triangle Sdn Bhd headquarter move in to new plant with Semlouis Enterprise Sdn Bhd and invest more branding & promoting SAWKS AVENUE.
     
2007
 

 
More outlets will be opened in Jaya Jusco & Queensbay Mall in Penang, Kepong Carrefour Mall (August 2006), BM Plaza & Island.
     
2008
Another new Outlets at Sunway Pyramid (Asian Avenue) & Sunway Carnival.
     
2009
 

 
Business growth and expanding Sawks Avenue outlets to south of Malaysia at Dataran Pahlawan, Mahkota Prade & Midland One Stop.
     
2010
 

 
10th outlets of Sawks Avenue joined Jaya Jusco Mahkota Cheras and follow with 1st Avenue Penang & Carrefour Perai.
     
2011
 

 
Sawks Avenue is moving in to Tesco Alma, Tesco Tanjung Pinang, Midvalley KL, Aeon Bandar Perda, Kiosk at Megamall Prai, Carrefour Melaka & Tesco Mutiara Sg. Petani.
     
2012
 

 
New location added in our Sawks Avenue outlet list Queensbay Mall, Tesco Bkt Indah, Tesco Mutiara Damansara & KSL City Mall.
     
2013
 

 
Sawks Avenue have their own official Facebook Fans Page and started virtual store (e-commerce) at their own Official Website.